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Surat, a bustling city in Gujarat, India, is renowned globally for its incredible legacy in textile manufacturing, particularly for Zari...

Gujarat, a state on India's western coast, is a treasure trove of rich cultural heritage and artistic craftsmanship. Among its many...

Patan, a city steeped in history and culture, is renowned for its exquisite Patola weaving. This intricate craft, characterized by its...

Kutch, a lively region in Gujarat, India, captivates visitors with its vibrant textile heritage. Among its many treasures, Ajrakh block...

The vibrant world of Bollywood offers a treasure trove of inspiration for boutique owners and aspiring designers. This colorful cinema...

Color is a powerful tool in the world of fashion. The right color can evoke emotions, influence buying decisions, and even foster brand...

Aaj kal hum sab reels dekhte hain kabhi entertainment ke liye, kabhi seekhne ke liye. Lekin kya aap soch sakte ho ek Instagram reel aapki...

Sometimes, life-changing opportunities don’t come with a knock on the door they appear in the middle of a casual Instagram scroll. That’s...

A classic Pakistani Anarkali is all about a well-fitted bodice and a dramatic, flowing skirt. This guide takes you from measuring to the...

Skill level:  Beginner → Intermediate (basic stitching + simple pattern-drafting experience)  What you’ll learn:  how to plan the...

Starting a fashion brand isn’t just about creativity and aesthetics it’s also about numbers. As glamorous as sketches, fabrics, and...

Starting a fashion brand isn't just about creating beautiful clothes it's about choosing the right business model that aligns with your...

A dot is small, almost unnoticeable at first glance. But look closer, and it carries worlds within it histories, emotions, identities,...

When Vivek Karunakaran , one of India’s leading contemporary designers, opened the 4th edition of the Chettinad Heritage Festival , he...

Luxury no longer looks the way it once did. For decades, it was defined by big purchases: a couture gown, a bespoke suit, or a lavish...

India’s fashion heritage is unlike any other in the world. Every state, every district, and often every village carries with it a unique...

Fashion is more than what we wear: it's history, culture, psychology, and power stitched together. One of India’s most iconic yet...

Clothes are more than just fabric stitched together—they carry stories of artisans, traditions, and cultures. From Banarasi silk woven with centuries of artistry to Madras checks that travelled from Tamil Nadu to Ivy League campuses, Indian fashion is rooted in origin stories waiting to be remembered. In a world driven by fast fashion, knowing where your clothes come from adds meaning, builds connection, and preserves our heritage. Fashion isn’t just about how you look—it’s a

Fashion is often seen as beauty on the surface fabrics, colors, silhouettes. But at its heart, it is a cycle: ideas are born, nurtured,...

When people think about fashion design, they picture beautiful sketches and fancy sewing machines. But here's the truth: making great...